Square One Web Solutions -
Los Angeles SEO Experts
In case you haven’t noticed, the internet has forever changed things for small businesses. Advertising was once simple, with the hardest choices involving the yellow pages and how big of an ad you should run and in what cities. But now… there are so many options, and so many ways that customers expect you to communicate with them. You need a website for sure, but do you need a mobile site as well. How about a Facebook page, or Google Places? How do your reviews look at Yelp? Where do you show up in the search engines? Are people talking about you on Twitter? Are they checking in on Foursquare?
The options really are endless, and on a budget, you can’t do them all. So what is a business owner to do? You don’t have time to spend learning how to market through all of these channels and run your business – you would burn yourself out in no time. But you can’t afford not to have new customers find you. It’s a catch 22, but fortunately there is help. You can hire a Los Angeles SEO company, like Square One Web Solutions, to research your business and your market to design a custom plan just for you and your customers. Below is a quick description of some of our more popular services.
Local Search Engine Optimization
Google is the traffic lifeblood to sites across the internet. Unfortunately, it isn’t quite as simple as “Build it and they will come.” Especially as a local business, where you simply cannot afford to compete with the deep pockets of the national companies that you compete with. You could build a site that gives great information and advertises your business perfectly. But what good is it if the search engines don’t even know your page exists?
Luckily Google Places has come around, just for the local businesses. Your Google Places page, when optimized properly, gives local businesses the opportunity to rank highly in the search engines in your local area. These are the search results that show up next to the local map with the red pins. Google has made them very visible, and this gives local businesses an incredible opportunity.
Search Engine Optimization
Search Engine Optimization, called SEO within the industry, simply means making the search engines like your site. While it can be a bit time consuming, the process is really pretty simple. Everything starts with the structure of your site, which is referred to as on-site SEO. Google and the other search engines, such as Yahoo and Bing, do not see web pages the same way that we do. There are some very specific things that the search engines look for, so the first step is to make your site search engine friendly.
The second part is known as off site SEO. This part involves the authority and popularity of your site as the search engines see it. Both parts on site and off site SEO are critical for the continued success of your site. Many sites use SEO exclusively to drive very profitable traffic to their sites.
Social Media Marketing
Customers are evolving, and your business needs to evolve right along with them. Customers expect a to be able to interact with your business online, and with Facebook, Youtube, LinkedIn, Twitter, and many others, this is not only possible, but pretty easy to accomplish.
Depending on your budget and your needs, we will design a strategy that works for you. Some of our customers just want us to point them in the right direction and let them take over blogging, Facebooking, and tweeting. Others want a full service social media campaign, where we do it all for them. Whatever your needs are, we can come up with a solution that will meet them.
Traffic is important to any website, but it is useless if you are not able to convert that traffic into customers. We specialize in search engine friendly web design that converts. We start with an end target in mind and everything is designed intentionally to push your traffic towards that target.
Whether you are starting from scratch or your site just needs some tweaking, we can help. Our customers are amazed at the difference in their conversions once their sites are built intentionally. Let us take a look at your site and you’ll see what we can do.