Pinterest? What’s The Big Deal? – Infographic

by Square One Web Solutions

So, I’m pretty sure that you’ve heard of Pinterest by now. It has gone from an idea to the third most popular social media site in only 25 months! That is unheard of growth, and some studies are showing that it is great for marketing too. Why, you ask? Well take a look at this infographic by the fine folks at Tamba and you’ll see some pretty exciting stats.

Pinterest Infographic

Some Highlights:

  • Buyers referred from Pinterest are 10% more likely to buy, and spend 10% more on average than visitors from other social media sites.
  • Pinterest’s social media driven revenue grew from 1% in 2011 to 17% in 2012 and is expected to climb to 40%.
  • 81% of Pinterest users are between 25 and 54 and 72% are women.
  • The percent of men using Pinterest has grown 40% from January to March of 2012.

Conclusions:

All in all, I would say that if you are marketing online (especially with social media), ignore Pinterest at your own peril. It is easy to use, super visual, has very loyal users, and it has proven that it can translate into sales (unlike any other social media site except Facebook). These facts seem to point to a site that won’t be going away any time soon. Doesn’t matter if you’ve never been to Pinterest before, go there now and start pinning.

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